Research
July 8, 2024
"Beyond Money" consumers, or those with an annual personal expenditure of more than 50,000 euros, have doubled their relevance compared to 10 years ago. Image credit: BCG
By Emily Iris Degn
Revealed in Milan at an annual dedicated event, the Altagamma Consumer and Retail Insights survey digs into the latest trends in the sector.
{"ct":"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","iv":"d12ba8016206e69a49e076f2d54dc919","s":"2571dbc0248d1f1f"}
Share your thoughts. Click here