Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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rmqTFcYlTUdWh0whLsEkVbxdQXOSBcKO\/6e7JHWG2btOEOC\/vYbu\/j74SVgY\/Nh0JsccXsXEP40UtIQ0kCf6TTnIAFzlK32Vp56fEyQ3sVM0ox7e1Z0Qcuiw4lTqkTdvL38pfmJfCzHqF32t\/9orG4Uvf1kLyua58cs+E2xprQCl0Uu7sOkBJu4590vaxdzBPjsMeAM5gOV+U9H+r7vJB3nMHER8SYzJDKstFzOfgaJMvHT3AWXqkSNtQ1XeFygpVUwCgG0r3gmXbSrg64Ela10UZgVzYkZ0woKn4iD0lJy6E9uwlIOHAVEj0gzkA3rqG03ifX52LET0R4p+eIY8wVX2Psuuc6sS8tNF3+X47BXbmmIeNQCKN2gLIaKFxA7zSgN5KqAxPVj0UdO9mM1Ni7gxHRfTNkX1ZgyLHGT0YxcOD+E\/afcoPo7xbxQDujO+nz3bDYI0NfCVGeP07M9NGr0Y4l+J1W7E1zEBdOUiG9RYDNSm4nSoNkPec0h3\/YwNbvT+4XNANIKVG+0rAH8+tZ1Wp4yFaJnSli0MfzHebbKUWduXq1DBQ4iE5uQghSjSEKTnNuMrheZq31imZUwL+gvVzRt5D6ZVyoJCCBJEyO3sTRpzryJWv0HxSqUQnndh0bWb57gw0azuZMj+UAPEAPNRNQSxMFqdUeL3ftAZI9t0efRqXFYNU1gAoYaja73qPu1pwK6lsLRyCKi+vRtTB0H56ExqmynV3Og1lw78q0Rg9ggd0lmdY3XTM68E1r1whSnyqnB3HVLZ8KD8RXFpgt6RNwleYJBoR2N\/r30sTWjYJuvFnue4ButztzbqtTDyZc0kcNkd5Q75Knn4niDUcYSA51J8I8JSx1eCDcoqVHL+2aJSAdluv4ge7VOzb6nI4VcfcC+L9nONwsTIrseV09jXrfpZ\/Ea9KYCWS+ONLsy466YbL5nwrMVqmV+LDoZEiyHeYNYu5+16IszSykJFNJQxVAxNACeca48S7ID7w5VtJruMlAUexoqEyfgE\/ijShqZDH1aoEGWFsNc95mPritkT1mkhp4Kz0VWccXFuEXvsiyvzAT2ioL6QrSMs6TjskljV043vEXWkWnkb5foNv2lIfB5jWdQQN6kZseJmK9e0ahsE+1vrtpOeFrl6s785AkWnocPCTgfqCbQBSXbPD5iV9XP\/7lSegPmzkpA0+B2V7eTCLF0nLtJbXzodh15nwen04nZ0yeuyrCFV9OiDFYq5S05NY5czga3aHHJmy+Y47JAQB7PLoeZidjqQYNoen1Yzi5PjOO2OGkW8cgpFBEXd\/BqFmaZM9aQ9G3gzVlklofnnmFMBAeTYqZ1f3eVxDEVmVu4t+8N2zMcUcfn\/rxhCG9CLZLh4PTLjl5gHexiduqrXY2H9BcpgwQnYvr8PsDHtNWZ70VwW6yRzNO4i4THSjRMKFRBiqLIv3e4vVUlvCzD03BBT3sB5OQCQFC8kjfbXJEe\/3cvaP9IM2EetGNda1WrNaiRQBqUv9tIU49RKwFHB61mQC0jfOMXDFG9CxxkP5ey0yi5RiiFO61Hd0Qist3FIW7L\/cMWoNNqe\/kBTE3ySd1NBF9yGxH6WFRLN61\/Ygo5NYipsgg79ks6avqGutWnQb8B1rmWSV\/fqPRGGmL529WN6go9XwQ\/acLxCjcW1Dp\/H2N5j7wi\/6E5HOJZHC52Nkgdi7E57cS09pCNO4cKEizUzk8wPalJ7p\/N8dRV15iV7I7Ji7jN5k0u6+nF1pb8BpnNTXoN37Zfsh2gc2ojPL31eWKKlOrRJKDFoZ2p6EijF0LT8v0MAdT9mGP09JcaSyA31JoroXZ8S4MpNdq0pzF+Xpcy\/LzsIc019A5a9KI2doXHP3dyD4jlHxT6\/DJES6jfDQ4mN8JTNjoYm26f+GSYOKhxQ0srteMMLBSR9ytpc2rE946hj68iVo7k19034MfQZ5d3BzuL40X5JwYJYMYPQ\/3kMSlHQxUhQJ2ZiTlMsG4lJrRh7cwH25II79J1j77cqSrY3ioBIPx49n9SW5\/7EfBwlPZMv9N1xgDmddIhhqOaog9MQMPHFBdazhXg7DWm4dHL73yPKkmBJEIq8UUAznlaZC67tQI7mI92nFbg0wq\/1syRck+l+xNIR7cIC99itY0sJxG6RRPOJDzOFgZGiP04KZR7uJmrXmdRUfG\/Hpnw2b71CBV\/Fn5fpBQ6sQLRhK+8ugM6SwCT\/jeZrijAJi10O0eKKVQLhhGUHDUjt\/mQEYzgZ5D53NGu5Y5VNEwE8bDrFGasDWASXMxhqmZxayVq\/62\/58ZmVzgo2Ry1L5Z\/+cV+DmfDFXFfUrqn1hJAkd4QIPabqi7wNLiev1SQ1RMqpVqggcaM8wj7DBUHHUfoL0tzASTFE1o+Hi1l7RVf2praGd8PHf+mWjy\/P2Wu4f\/Z9xHrE73gBD3DS2wAimlVAcdXjaoBg5iw10cKHa4v0DBQFdlOLy7dKh1tynqZx7ET+jA1bXoeHFfcwfHxs2YSnZJyAg\/dopA39DmZB6nCZd1wGlP3RFIUwmurjj8X8+XzuI4nMkNbxrws6OHRpfESS2dQrjrg2kG4AUzZ+QFI+1lA+WrEPOpREOqnLdOaeB+ac2ft3gTREhocwVRe4oIX2uDaAtyz7hYAeE77wC4HV+Y84cdcxkyL319SM+ujhR5uY2I6Tci\/4miHjfURBpcZWEYcbKU80q0+wgasmf94ixe78kktwGiHh3RoU+74mAR2NK3OejfWwJoJ3KxGunQZvIDZ8mApqp1oJK4sCkLs+OUtf7DqlHXIUu++y7VO\/ZtKJg9eGU8cmYavvYHc6wdHCuskMCVg72ChnhPt2eGuIW5qRwJGmojt\/YFVZ4VuuF4Db+EdXoQ+UhzZngb1GIO2DAbP4ZbzX8JPpsbFOeNr2A3mwFomenm+CQsoeJqUtiQCXtlqCIs2XwPFvEWTNvWuCM7\/uajLyKpJSZFVuldMehj\/rz5ycGutneioF4\/oB4q70wyeKXucph9Aj996eVnFpg9vKn+ySkevlfbQEV0nBmzgXdGmJ0iD1vb\/uotoVbC\/Bp7KalmezujGDkqFt4MMuQWAcxFAWuzfkEvc6+lfsFxfDpw3tRJxpmj1UUQYKlm9LO4kCTPgNk7475Fd4goOFuaxJi\/b\/xUuhPAMxPOvNw5zTbyOuEkHYgx4bUeBeYP1465f4LDyzQcjfhZzxl5+1zEvDwRHX5NrnxmyPHBzHqJ20BumcH65GM45IVFLj6C1GZ6UDbUCtt2lRiLiJmZHTS\/4ta9Tbj9AIGIc6\/Wn5GwBqphhJSKdWPBGvVZPi1F2z98ifPixj80iVUzVCajsGffpB4O8BIOD6XRsY721TvSYZAYdQGFYOBVNw083DH2K1Sp7JvTUzF2vvDhbp9j6IRyBQNhhr1URNJf0TD1pNeBEyrJsWzvyBtSFKd+cehmvO00apRulRGyDUeOcjRx7lPtPxrW5I3C6Ec6wwYnGJg30GuansVIGKSAQzZbH\/ovYkGkm6yxz7JfQKhGORuX+J6uE1f3Zs7tkcKp+AApsPMR7TfIsuStgdeiSe0aNQ+B+3aK0g\/+B343a5Tz+bcYSMyx7OhrLWdm+O0zbDxefXzxSR9hdS+SpRH+u73kdtP4wBBT0IMTe000m5VgcOJ2YpU41HlYoE3OxKyqe6MMHYtkzo2WFr37nRuUZaR5\/6ItsvMODyXzPCsNRpAIS0L5z6xcaXWJOYpju34GHWOaYlI3Xjjh4RVzQHZKqOOOtDsc2qfchHICN0VbggtqgiFhPh+7bKb7emGIX+lYyZeJO9lutQLnlVlopM2CDkOvJpZtaQ\/+26pcX7fymCX454LN1tt3EunkzWCbyxzD1MAzxBWkannV7q51rUyoD8VmL7s6nRI7cmC7y7plA3vaL5Uo937MRTZKieHoP5M880LWpGcURwpqD0Ch4eZPkCTdlUA2F7611LE8yljLQItWI6fvG5HoLVbHJHKwPbYMrDAMjHiSSCiZ8zOK5ICTI6oxwSDbP67i3KpWkxI3sUBfGWJddH4RQCiz3v3wnGIOwnqGx6At+Ma97K0Nho0DLfJqkYKzD5UMwwOAghOhKCJLomE6IR2fZBXaK1Hp3RnrXgWZnchmuvSAGw+D9jQY\/LlVA9INQSq88GjNGdv1gx9nscSSjmXb6XcFGooRrRg5lqvgTl\/7jYUpn5w6l9okpohE6V0xJbtJXwbjfx7rWWOPAqd4IWfufQTyLfKuDF9gO3m69mOEXyBdONl5uBLWDiRJGRndPbEBkS+Fq0mhtvS9LjXqCQfmvdqUU0cZj+uMkIvkBYP41RsY80DT2nMapR55ELlaslqfzPvO7hGg3MsWPYKMPWkcXuIaX8zUqjZotpjC2w4DODgddzQErgGRBgeHKZxWEvAI4DlWG5SKw\/yqnW9pgPOpEjZyo8cIxQ8dmSiRUCKe84vejXcEfD3cvCEVE=","iv":"9e35efb26adac19c2fbdde6cecdf5f7e","s":"19234d099536f31b"}