As app spending grows, brands must understand platform preferences
Posted By Sarah Ramirez On In Featured,Industry sectors,Marketing,Mobile,News,Research | No Comments{"ct":"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","iv":"144b42b11fb57b4e346cda4f66a059b8","s":"8a78f1075959761a"}