Gilt exec says mobile marketing must consider audience and experience
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Mobile,News,Software and technology,Telecommunications | No Comments{"ct":"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","iv":"612fb4f9dc329848e7d41ee427cdb94b","s":"79d90b16fd60a92b"}