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Sep. 25, 2024
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Sustainability

Rolex honors heritage of exploration with African ‘Perpetual Planet’ expedition

January 31, 2023

Rolex Perpetual Planet is an extension of the brand's history of supporting explorers, lending watches and funding. Image credit: Rolex Rolex Perpetual Planet is an extension of the brand's history of supporting explorers, lending watches and funding. Image credit: Rolex

 

By Emily Iris Degn

Swiss watchmaker Rolex is supporting the research efforts of South African National Geographic Explorer and Rolex Perpetual Planet Initiative partner Dr. Steve Boyes on the Lungwevungu River, a tributary of the giant Zambezi River.

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  1. L'Oréal Luxe debuts immersive beauty experience at Westfield London
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  3. Luxury Unfiltered: The mind-bending psychology that drives high-end purchases
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  5. Burberry champions local manufacturers with 'Made in the UK'
  6. Herman Miller creates special-edition gaming chairs in new collaboration
  7. Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics
  8. House ambassador Sophie Turner helps Louis Vuitton pitch reversible Neverfull
  9. Limited-edition eyewear drop marks 10th anniversary of edCFDA
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