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Sep. 25, 2024
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 12, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Staff reports

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. L'Oréal Luxe debuts immersive beauty experience at Westfield London
  2. Luxury Unfiltered: The mind-bending psychology that drives high-end purchases
  3. Montblanc appoints new CEO
  4. Hyatt previews luxury expansion plans for Americas through 2025
  5. Burberry champions local manufacturers with 'Made in the UK'
  6. Moncler salutes creative process with 'LoveFrom' collection
  7. Herman Miller creates special-edition gaming chairs in new collaboration
  8. Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics
  9. House ambassador Sophie Turner helps Louis Vuitton pitch reversible Neverfull
  10. Limited-edition eyewear drop marks 10th anniversary of edCFDA
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