Marketing
October 14, 2019
Social media is primarily used for two-way communication. Image credit: Boucheron
By Sarah Jones
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
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U9nmz0gxQuT3ASgg3Uhz6rkFPnIzxSB9Tv\/LeugGEGZMLIux6t737T6nW5ToBQRmSaTP01cA6lvB0lodsw575NLQ5\/bsv\/VB4ASr0dProXn9BfRLp75QeW+IYqrni5pM5SXSZHNUkD23jW8aodHDckkF1\/zx90GtIRE0nZdgcrcr9QVfpvPsnlsnBGWo1m2twTUaF6nPIEbLagPNLKoNMDYCevLjeLWbEAtw\/RbWrVwBcrs+lt33d2T06hqpDJuO6lIWJrHE59xN7xLkBvb8FVlqwLKlLZejsA3fw3gARBpK1hgz7uERyIiprO90rttl\/s\/4B2DKBnEUaKSEb8omQO6CoxpgGTkZh2vATz4w+FP9L15bgH8XqM2v3XPAsJni9nLE4TodmAbIUDLv58cLi1TQFI3ECyfgm3\/erSdMAehnZIKC7W9e60lzwkTrsqWP+MN2ojC\/Ak6pKLGkfvvfEQSMDrfT03fTxaMsHlJU5CPxBlS3eYQw9zwnyAOuL9YpuNYgwBRMnN9Ao7w7WTCVO+tW6h1CSRelzC9iRXF0eLEj0DTrUC2cBx9A965s5pnT0RhqyNBf3yJXgayNNIglJUw8jphMdYckeQhJaxTYdvQVP9WDl14lA3wM8IKLi7gRHdNmJ6ZBCF4yVG0PFewBv5XeUBZm35eriMrbKsP0EUAgBbAQ7BHsZPeIe6gYbbx8WcHvu\/trHR0bco+DNKpLGf2sWF+s6nR+ASP2gQUd4Do0o8mtGQpFg4hVuHO54A7z5VjaI3UlPZPObH+pydm6gxaMRfbqHjwSYIiE\/inPltqq912PVizVy+JymW21B+cNw1m5BDMuz\/ETm86QSXlZo4jv1kJvMtR0VP7mf1GXZxY5OqXplDokpAhb\/hxQvbBftHoHm1MnYNgvnllxXC\/VUkhqvmMuQGxs9DmxFnUWY4GK71f\/kmxm7aZlH4uE8Ul5vFj\/38YoWPOMmpPLDm4LTmVgtJ+dcnkZyKiw4iur4Cy19i\/+\/\/hwNZU1pi7l6fsvgztCPx\/E2Wn0T27YQltNBTiGdW1CQqqlPzreK5cv0hObEAEP7kUJ0s7IoHy9FPszGLCW\/yUxiC2do912Ga7z3YNrHgdTkmpj4QgT+myk8ancI8KqIrlHkq4sWEr2MVLNfWats9GAgw5bWOp6SRPbOvgKTPomeF4qKom7a3IEoMPpqQDmTzzOAHH8x\/bw+DJqQ1fMaGK4hFzHLMSr0I+UGbWGC80lb\/kL9zLvTtLr4XW8zp56vyP2qW3C26YGJzW5bGlbQHXVNkEeXHC+g8gB0zqLEos75OuZv5Cqx6tBKDYoscm1nExB5QdD8iNPGH9WER7oRH2r5mdMFmFCmG8JDA9U6XtysCklviFsLkGJige1aiTgWzizSBLUXgIa+uh58eVEX\/8eXKIgfTgim9XAlYGRMCj1B8yMfMKfj3LhiTJnal2DdddaF5Ch3uJVRCEbz6fNP0ZRoji0x+0sFLKB7r05t\/WtOXbKZSytrzjzCwkoehWtTbCCZj+9fKel5Oc6vzh6sMORlpB8KgOe2GD2A42zYRkKDIm9tX\/DnpVxq0T4P7X8wFZvjNm4YUp4oDqvEtdWdtF5w0CoQ6NjlpzHOgHv7GN2DEC8kBXeSq2zSKZSv3AzB\/3gTBZ3sYuW+6TZVqdy9FpPbXzQ2eTk5tuvk6j87kRND1OC+UQTZfz829oKDPp7utkNVEW0XWgmRcLcDkDEEgp1Fgdyrh03V7Ymu9DtUixzATvEvrDFwjtNnBIlwuVmjRenJFVUPN+Kp3ASZU7FoCQvii+1aXKVA0gR4NONEiQQ3MReV0pDoXJK67ZxDFos0Rc8Doc1yPuj3o5ARTw5uw0A\/1Zf2zv+oJVwn4Qx5p7yz9+C\/LOzgR9tckIO03sdtVkCoxA2UQn4lRq2oSqnlkOh5Yk8Ssst9PNbuXI5CSzLg8YbP41y6mcl\/d6m9jjmcxQnqvTRqaFLRNYKZp1eKUg4z0aV\/xtVT6l3sUDBFxsdPrFh58Gbw9pRtOl38IY\/K9W5omy+bWK8cd2Yg8o9eJP3Y4U9gUjqyqm0NTWcHVKlaRFbIKYPjXt16NlcU+Uxqt0TFONxTjARAcvCTeez1syGuKosQt6auR8BSPFG5jcbALmBIb3+snPP4CH3BPPtEWpQEPOTXeNTqWxbG\/HVO12DZ9QJgdEAFJwS51AV2ntnP74ymyvvaGK74kHk57Z\/X\/P94LDQUzEx0KlVcWzrTtTTGzy1jpDsZ29orc9myiSUSEVBoqO2OeivyYYTpORP\/91j3ntnWN38aWbeLUS\/HZGdwYf0C9ulmv4X2rw2sh7aERoQ0q7jvyFxWWeH982viP4C\/q+UPKfER\/a0t5HlOOY1i4Vq3tyVVF6wYQ5PTigrtmmiSR\/2fY02+uqeqf5GxW7LNfnIkU7cZkR6Fe3MuAK65YQFSI4nSv7FbK8+1C1Qjt+9NiIlp\/fc7ZMpN++qYSutm9rHMsWQogyJOGIRBHvsrab1Qoq3SDBRP2mHsmmx\/Iasdi1jmi2khcYbxyeR5SqjBBw8QPplSU5JSlHq+2eysNz+sI43X3vlCGT\/0ej13fUu\/po5yVD8j5tHcAleFXpva7vdOZZx8\/5uBiym9oK0QWC\/e\/HLu4J1kj2w4vB7K2k2Yg\/GrCVxaV7GekMJbsr5\/rhdJlbGUxwDBi32\/cpl1Q8V2s8HMXGTq10CDqo95mpsHFYXoBdx+fY1InrC5mvQAiXZPhnLRFV8FmFQRXAtX9EPBW\/s5nihu4muzG8SpeGWUgYrTi7ZnGL+hRDpBNtLhTokGG3wPhwrTo705R+2QdDUe9w3CHlq1Eixg36Du815Qx+yZoGHMwslO\/qwXOsk9jDkbYK+knTdfoWh6b04LsmDrgN89Kit1Ah38myDVhP1TJOBVGX8wUr9lPgwn+9hbudlhXTfwAXCu+glcZ8V\/HSYehx\/pYmBw++mrTTpTBr8ThVfRgzaOKdmjrYrz9ZJyF+9gZGCg769Pqu4cCS6eYPIGLcilHBxVFBkqwZGMQc9DPOLuK6Em4fqa2f7kLY32R0bUceICTn4pZDOrwguKSWzI6UTqTTbIlVgZF4KnTh4PccvaNFzjRSdBGzHwbcW8le8LyADWeAXl\/jFM7ZwlT2adptX23p8ZjEqYdZjtmgnZ+OKdKeGE2IqCS121a02naR9QSQT0pxHkBs4PF+pOqdbCAgchr\/rrv+DPr8w4wsLjeg3AaQtk6401+hvGlCjMadLSaaRGFPF6okCQ0uCxxu1uaL+Rz9h7yCboy9vcF9g2bA8seZqvegmkjaykOZ\/HHiaLv4FkNNz1fPC1W+pBdilsb1NS+lty9IN2oALSTCLwf00XJ0RHgpHNYbMRoQVRuyoLC3SMSGEfQ0B9bFFkk2yPMF8f3D2pB+kb8\/6mzP+B4yOoREWl7ojcU03On2C20WVMP7sh6hvKcLD\/qQ6IC+ENtwF3yStK2st9s4eeDfOkUJK9T4nEy+PBPw\/OZNzvQlLoeecOB+wEcEkPD1Z17Tp64Q+MeYsUM35ch70DBkwYkgvAolybh3yLbjmmKoHxH7gBHCu+q3F4iCWWE5Wg0M62STeoPYrWw2sGt9mZCO5uG0bRYM\/\/ZdYj1Qv6zjWABaEnw5+KG0V32yVqFiT2WWRXIgI4fKsWM8pdHDs0PCSK7MrzEvZ8s7G52IXtmY7Exyu1frn08+A7jaeuw85WMDiC9kipwFE5OWeclG1Hg06Jniu5bvsKCejCOmVJKS5UulS5projLejccX2uJ4GkXBv0f1gInzBMd4TN2Siw+ck7D3oftPwQiMAK42SHSRtSRmMUYgeQEZvMPcB3Xj7vi06KRNglKFi9Wc4kNfPmC2efD47veoajm0WrJPQJtFF66ITvO6NQ9PohYxZ13zoCjQPHyYNmRaBOcjRuOM6e3hsnL99ip\/WpLVESQtoLFmPC6XTqhricjaTN8g3NO8pIY77GqAQPd\/9IgJaL+fgpLnDP2RN7O0eVf3JKFDxTccvPzn5kW6EHpWP6U1s0DWyBEGtiYXg8pjueLQqGUqcWvUagejJkEv3ZcxXr3F1Fz7ROlXe44y3FHEt6150ffAvD7WSM\/wUqcYTehKeKTObCGu1Fiql3oPK9K085rNGtG7EeYS3t3B1X\/ZpLqzvNC0TLl\/DSkbK68XTiHJJh98PWRGd3EuGCso\/2kPrK1XwT0+YHPDAYZNHwin8pSYC8Vb2m8t7\/hS8vmQfTTk9++9K2N+thkACc80h9mcjPqV0mnZo28JleMs83yyb4bqd\/iYcf0PudXH6pajpa4NjqGEw9mTZhqQK49Tepssf6ai\/kjJ72VM9jiLPUf8sRohxJXrxy+r0HcvCirDmzywv+0398QuboVHjATlQmMCYlE1zazbWM9z\/Idok2qVS54qF8Hgb","iv":"e74ff967c70bf1552c849f531fad1c0b","s":"bcd4a45a977882b8"}
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