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Sep. 25, 2024
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Automotive

Japan’s Lexus shifts gears with TV spot as US lockdowns ease

May 18, 2020

The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus The Lexus campaign anticipates the return of consumers to their normal routines as the lockdowns ease, steering them to the Japanese automaker's U.S. dealers. Image credit: Lexus

 

By Luxury Daily News Service

Japanese automaker Lexus has introduced a new integrated campaign, marking a shift from its “People Business” COVID-19 spots as more U.S. states resume business with easing lockdowns.

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  1. Montblanc appoints new CEO
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  5. Burberry champions local manufacturers with 'Made in the UK'
  6. Herman Miller creates special-edition gaming chairs in new collaboration
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  8. Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics
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