Software and technology
April 22, 2022
Whether on desktop or mobile, there is a large amount of valuable information when it comes to how consumers shop online. Image credit: Unsplash
By Nora Howe
From tracking browsing and conversion behavior to monitoring device preferences and user frustrations, data is the top asset for businesses conducting commerce online.
{"ct":"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","iv":"39405998aacb2d37e86c628d38d07343","s":"11c9695ae9c33c8c"}
Share your thoughts. Click here