Marketing
June 30, 2022
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Image credit: App Store
{"ct":"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","iv":"e7c4de03f357e9df44bd9f1cdf2d2288","s":"0d85bcea44187215"}
Share your thoughts. Click here