Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"3a92428762891518c4378bebd647db2d","s":"68419d867afc1859"}
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