Research
October 13, 2023
Consumers residing in the region are turning out to be among the most lucrative in the world for prestige brands to focus advertising on. Image credit: Kearney/Luxasia
By Emily Iris Degn
A new report from global managing consulting firm Kearney and omnichannel brand-builder Luxasia reveals which of APAC's key markets are showing outsized potential.
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","iv":"f4a4d12779775cddb810577e0516e0ed","s":"391e9d1ced3bcce5"}
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