Fragrance and personal care
November 17, 2017
With the plethora of brands available to consumers, standing out is the new challenge. Image credit: Sephora
By Danny Parisi
The beauty industry has undergone a major change over the last few years, shifting from a few large brands in a dominant position to many smaller indie brands taking over the scene.
{"ct":"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","iv":"cdd5b4c6047efdfe5112b9bdb56a80d8","s":"c4a21dfba98f2d04"}
Share your thoughts. Click here