Retail
December 24, 2019
Sales spiked most on Black Friday for retailers with pricier goods. Image credit: Neiman Marcus
By Sarah Jones
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
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","iv":"2bbe0a4386419cbb16a0c4a348b856ad","s":"fd8fa05df59c878e"}
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