Marketing
December 7, 2020
Gucci has proven resiliency through the global pandemic. Image credit: Gucci
By Nora Howe
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling.
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zC\/UdWiyNfn8p2pIdWAF9EAQitjU\/yPSgjClz9qmOSRNotJv91R\/8BqSi3sD3EUSBWlUbZEORhWIPLjABi6MGVN76dop8OHJOKermpSCaSscKB0xc4sutaASrFAp4RamrJcCBjn9wxdwt0uNItLhmRl9tWLrA9w0K7M17+IF2+0dtbXjirLAqnTSutm55t1zhiqFr9lA61MCvHu0XovvfpwvU6djgSEwjOTF0ICU6jQYv9juNGl3BYiP7uw+hD7Kotaj3tPuKxA0LrFK6aCAW39\/t60ipy8TcFYL+WBjQDJwaCLuHsfQKmXeHjj3xc8H9tvxYyuqA2fVOZUIGkm3vMrErfytrZZUFPtuddKynWMkb21eIELlcRVD6yAxabUrxiJGFcluaB2SwrI3kZzAGiCOZrAe+wfwLotUWi\/9erEptR+7KQST0MLxpj1MUn8P04TjEWlibue5SulK9MArX5wxVyXFhCEorqe5AY++Z93\/Ra\/BSbD6LoBExYgrk+VRuEcel4HJakAJAFbOkiYfRhPSaU1O5WZanZmrPgWYxM\/2H\/0HbMf8ipi8QC1m9M+HDsNUiB6wur63WrUwPOF+h7KOAfoEZQ3O1yNAAXhsSOZZk8hsK2koISXOUStBpjog1UNca\/2rrd13+zc62zVgPWP6iCJRMebR4KWpbAQj7jdAXy4CLKHvbbPyXzuetihKrSSmHm2X4mx9saWe25mRKQ5qb9K5pUxCnr6+RlEEPnbpx7D0k9YzVVs7iAD7aQ6E6z0yZPglky+ezvOgpvohm5tnV8ffxOY6iW1r5joY47qMUbzlvGusect+7OsQv8xH9MElTn3VGR0dg2IfZuUbcCB4nIWlpaH+FT+m+yoChtpsRY1r3z6YsW+eUcoxLI0gyxqbj+fWLEzuprk2\/db7VCDRpL+0a+QPGKQCd20GDo7do5IBwUSsXEkZeC83Z87RBNLVk0HfNJ8w7sFNE0FBcTK05bZl7PCDLt3uNTewqQ3c6WptmO1BZHkOqzIQ3arNFMBbiTBFFLC4B7O43lfjl8xdV7rd6F04FgEtq42K1dNQSaFtcXs88VYGNg0bne7yU3v3SeW9rDS3xlmtWKDRVuEsLUqNMzPB598Cokm7GnBNbru5vThzMrNafyvrpoYJo5Lk+DHLVotX54mbNkI9QXo3Es27Q1Vlf7kscwe2eRUk5gxp\/c\/+XDKry6o7ph9Tpqguyf3ooS3cGiCcFda+rJbh2C33sWvLq6iTGeadMjf3acEkdY0NR74LPdzr6mTJcCMTu7mTMB1fyAfPSqVd3TRXrHRIVGIADnyab45FhNXDYPSGTQ9wbBCYRSjFspkRunzRhdWk6HIGvqYCti6WWpEs3DjivlMdH614WRrlZ715Y56hs5HGd8KqIQfrpiN3Kzp8u3oggdFYHHayMqSmj7ZzcQTW9XxVJFua\/EBgPMQ09Fc10KoA85kVl\/K0932oikL8SaRfsJjZtyj2pV61e7r4ZNmFiGgeg6YSG0DMth+9CWma1DP+JKDX2ldcF6oH+YwWw\/J3IGWtCoSyiu0ydZ432qH3PmCxymKiT0CGBNZUAlauBX2hM382iOwAX1RNH5II9udOF6LBN2v343EtAJZDMhl2cGhJvi\/opVaafwEXLojS7dawMt0aIuS8VBeEa+HMoHtIUyjakTvzolI45LIapxzcZNp2SHiEcyJJzIS9G4bIcMdX8xzvopO2lWd27uLZZr8uYPfK2g573VwH1sGygYj6xKigIx6spxvAnbVMjU73focnKkUs\/+WXMNKWFyTWxGchGr48De90tHwiBjC1SHjG89ixUcUN+ybQKPwQk\/rW9DjeW8V56jCVa1+m+NaseihkeIOGAoZpRFbxYlfQz3RGW7AwB8XS\/Q+zEB4RWG6UsyY1wfA\/4HkBwBxBm4xNYFzNpyj0qT+PhOcYIxnpFyBwlXVotdDGlO7tdPAoNgBweCe\/Fs4ud240iP6V4xVXalE4aIYkHfsb\/t1s7kcAKf9ap2KSR1NZGB2CpfSod85z9eW1XpmYxnjJBfIEfymdLRfX8dEOzGrdPwJzef1W4dGXowauGO2KnHBXEM93a22WJ\/pLCUHDwAZcmJNEd+4IWXY0+W2jnRdsQuLDsZS+vxQ0D9Fgn9ujNhB1Em4+28FNPRbOHyemwS2QK0ZXcZZaR6S4Fy3d\/nlG+fjH6ZPCQUueNMRSSdlVnnwuzDBoHePrIcX\/W4lFU2ZlPpQ1URXZ2tIsIdZUlwQI6bemHRu6\/9qjhv6VVSEXNpag635ryevdh+d+EZaad5Kn7ThzrJBFg\/Vo23UTClbbdxK1waFJExLtE+0ruyUwDXhvo6H3zIQm35OBRt2UItU2mzW+HRt7xyQz4czlWUUd2eKVlrCC8ctJrRcywtUOghQiaPnnNuZyMl46CuZGsxckM38sWZ1RvVwuOFODThszVAP1qD5hX38iSMmS26KLq\/HYntZ1xwbweJHl1Je6tJUs7X3OaD5ZwhKGk50XFO4Uw6xgiUVZf9dBDGfdANWoYLGdDCAfdQHp\/1ruHWJgQK+mpP1y70feL71DCz\/6ChrQdyXY+NDFbrLGV0Qc5stG0ZXU\/AM5+f0yTxNz5y0UVLEm512NsujEHH5OD+lif8MHRQ++5s6ZWA7h8bJyzEUsVojUfiUh0M7UJxf2fDHsEB3\/oskweJsWaY7KVkDWV4b0uKfZBEuFb4ubUOrIDcFQafeiyus0HA7gAhymWr4KBzoY\/whc+CfQ3UECOGk2S8jIwcHb3aHnxz4yPbZfHBM6ExWTo3NPVBGyumzatxrLvGpZMGm+sI1WWmc\/wtHsow2Go2bLPYhWqpPqtGQoU+CBAdLWUu11mkavYBPo2juLL22Z5ZbypOA1\/H1VRhc+RlA17eR+st9pVfNZNleP\/Z0IZ5Pv0GN5gcgyNhPkQjA3TLRbH7270BrI7NQ2w0wm8vzeM90y0Sk0pYxdReHQ7ZRLCtEYu7rSfeadgY4KlfCi5r8haJaUYVWKeFN6q8dNZo8XXQDhe\/n9YdRe8tFgl\/9Rct49QYfELNIv5KTOFvaFjdxaH+PMI67DO88Vkaq\/4pbxrLGtnoMTn4mM5n1eJ4PQ1MbKk2UgwQ8VglV3x7GksG7bO4vJzv3kr8rayZ+iEKLpdXARQlRX76riPwutGQktF1TXh4QJOLJ7IfW7Rci8i5YbAFGEaP34wXAZkIcUC+aLcuLDYWXVfJbHiEa8fnGhEaqg4oGIlSyCRWjCu7yKAfYBICdeI425\/Hm4Gf6xmXoMAeaI2jBM8FEy5QxRuQ5tOQPEiUTiBfBIyFg2kur39D4djNaWIxRP7heplNH4Yp+vmMNwzE+EEw5vn2tpuNJIm7bhRPQo+KOS4jUJnbHLEVuAXXfCQ\/EkBRMZiXWqqkZf0+fATIT6PmcuEHiVuAvJNg+Jv7RZX9jugUQTVRBZcWhPr46o5OocLbNyABETUpLMSm8OxinDQbELkIzv6gD7nsIV5sx02qMTDSDLX2WYHI9xhWG8NabO0vdbg6SVQs3TgZFu\/XRoz5l+AXi2ZGN6SJg8cnIX3M6VbZOlZ2wXfrW16PG37grGqw5gIR\/ZosILS0UW\/PVSoEiD4H7uHZktAjfCpFfQyoTEO1S1DTiRGJ4\/S8RMmdvLsS2QLLSVlAO+LJi35Y6RIhMvP5IdwL6kknxMLxc3NqlDNfmnJ2s3o+qIo+E6Vp92oB5e6sOHZZAOcUUWQdMj4agYQ1V9gO1eiF+0MPdaaz3jT\/4NgbTH6Ut9EQdjplnHiOXrY9DDcZDW5bQLUpvJ0CokmV9OwAuNimbUjpRZU54Y74NJpXORTdwPcOwzE0FyLQmrO3h8JSvihEJguajsJqt9f2kkzHfjZCq0CUX0G5C2h0Q+RrKRDWQZqKx3EJdkxj2KudQrHeijoYHQzQkNVa9T85XHoCr6yZ9Uxep9BR11UMBdleZEVfOk=","iv":"4753cde8597a0c41a0c48634d01435fe","s":"2bd12598b471282b"}
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