Fragrance and personal care
January 12, 2018
YouCam Makeup lets consumers try on looks. Image credit: YouCam Makeup
By Sarah Jones
Technology is changing how consumers explore and purchase cosmetics, with innovations such as artificial intelligence and augmented reality driving new digital discovery methods.
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","iv":"6657a57cbde6fa38b11b431915c8d1ac","s":"4e8566d416180bbb"}
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